New Comfort, a symbol of contemporary ease within George Gooley's diverse collection, extends a warm embrace to the communities of Lismore, Ballina, and Casino. Nestled in these Northern Rivers towns, New Comfort curates a dynamic selection of fashion and lifestyle essentials, seamlessly blending comfort with trendsetting style. Our stores serve as havens for those seeking laid-back luxury and versatile fashion choices, showcasing a range from casual loungewear to effortlessly chic ensembles. From cozy knits to relaxed accessories, New Comfort caters to the discerning tastes of our patrons, offering an immersive shopping experience where each piece embodies the epitome of modern comfort and effortless elegance. Step into our Lismore, Ballina, and Casino locations and embrace the relaxed allure of New Comfort.